3 Elements Every Website Needs
Last Updated:
April 27, 2021

3 Elements Every Website Needs

Don't missed these 3 important elements in your website audit.

A website is an extension of your brand. It must be a clear representation of your purpose, who you are trying to serve, and how you serve them. 

Website Purpose

Your website is just one pillar of your overall business strategy. It is imperative to select a S.M.A.R.T. goal for the site. Your website goal could be to increase leads, brand awareness, sell products, etc. 

Here are some common website goals:

  • Lead generation
  • Brand awareness 
  • Product awareness 
  • Customer support 
  • Online storefront (e-commerce) 
  • Education or entertainment 

With a S.M.A.R.T. goal, we can ensure the website is performing well. For example, our website goal is lead generation. But, we have 0 leads generated but 500 monthly viewers. This alerts us to reevaluate and strategize the landing page to figure out why aren't people converting. 

Clear Brand Voice

There are hundreds in your field. But there isonly one you. Your brand voice is unique and how you do business is too. 

Customers are no longer looking for transactional purchases; they are buying into a story. This is where your tone and storytelling are critical. We want your audience to immediately know it'syou even when your logo is not present. In this day and age of filters and highlight reels, your audience is looking to connect with authentic stories. 


Search engines and your audience LOVE new and varying content. For example, if you are a radio station, you only blog about music history every day, your audience will get very bored. But having 5-10 rotating content categories can keep your audience coming back and assisting with SEO to top those Google charts.

If you liked this article, make sure you share it and follow me for more tips. Click here get a free 15 min consultation on your website. With your website specialist with Jake Wells.

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